There are two major components to ranking a website for a particular keyword or keyphrase. First, you need a fair amount of quality content on the website, which incorporates the keyphrase many times throughout the site’s pages. This is pretty easy to do, since you have complete control over what appears on your website. The hardest part of ranking any website is acquiring a large amount of relevant, powerful links, but if you follow certain rules and tips, you can do this with effort and planning.
When making links yourself, you can choose what anchor text you want in your links. The anchor text is the title of the link, and it is very important to choose your anchor texts wisely, as it determines what you will rank for in the search engines. Your website should be devoted to ranking for one keyword, at least initially, as if you try to split your efforts, the work will be much harder. For example, if you want to rank for “lose weight fast”, you would build links with the anchor text “lose weight fast.” However, since you need to make the linking look as natural to Google as possible, you can’t make all your anchor texts say, “Lose weight fast.” About a fourth of your links should have your keyphrase, and the other seventy-five percent should be variations of that keyphrase or your site title.
When you first launch a new site, you can’t build links too quickly, or that will look suspicious to Google. There are ways to build links incredibly fast, such as with certain link building tools, but you should hold off on using such tools until your site is between thirty and sixty days old. Once your site gets past a certain age, it really doesn’t matter how fast you build links, as long as it is not totally excessive.
Link building should be the primary thing you do when promoting a site. Content is important, but the time it takes to create content is little compared to link building. For a site, about 80% of the work, including developing the site, is just link building. That is how important this is to the success of your website, so it is important to do it right and well.